Abstract:
The purpose of this study was to examine the factors that affect attitudes towards
pirate digital products among university students in Sri Lanka. Moral obligation,
perceived benefits, fears of legal consequences, perceived likelihood of
punishment were used as independent variables, and the attitude to pirate digital
products was considered as the dependent variable. The sample was 150
respondents selected conveniently from all university students in Sri Lanka. A
questionnaire was used to collect the data from the undergraduates. Respondents
were asked to indicate their agreement or disagreement onFive Point Likert Scale as
the scaling method. The data were analyzed and the mean score and standard
deviation were used for all the variables for univariate analysis and correlation
coefficient were used for bivariate analysis. The hypotheses were tested using
correlation and regression analysis. Through the analysis, researchers tried to
identify whether there are significant relationships between above mentioned
independent variables and the attitudes to pirate digital products among university
students. The results of correlation analysis illustrated that there is a significant
impact of perceived benefits, fears of legal consequences, perceived likelihood of
punishment on attitudes towards digital piracy among university students. Further,
identified that there is no significant impact of moral obligation on attitudes
towards digital piracy among university students.
