The Impact of Celebrity Endorsement in Advertisements on Consumer Buying Behavior

The Impact of Celebrity Endorsement in Advertisements on Consumer Buying Behavior

Adikari, A.M.P.; Lalani, J.M.G.; Iresha, S.P.K.
URI: http://repository.rjt.ac.lk/handle/123456789/2235
Date: 2018-08

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